Books : Search

1.

Harvard Business Review on Brand Management (Harvard Business Review Paperback Series)
Author name: Erich Joachimsthaler, David A. Aaker, John Quelch, David Kenny, Vijay Vishwanath, Mark Jonathan
1999-08

2.

Harvard Business Review on Crisis Management (A Harvard Business Review Paperback)
Author name: Norman R. Augustine, Anurag Sharma, Idalene F. Kesner, N. Craig Smith, Robert J. Thomas, John A. Quelch, Greg Brenneman, Linda Hill
2000-01

3.

Greater Good: How Good Marketing Makes for Better Democracy
Author name: John A. Quelch, Katherine E. Jocz
February 12, 2008

4.

Global Marketing Management: A Casebook
Author name: John A. Quelch, Christopher Bartlett
March 02, 2005

5.

Problems and Cases in Healthcare Marketing
Author name: John Gourville, John Quelch, V Kasturi Rangan
January 08, 2004

6.

Marketing Management Text and Cases
Author name: Rajiv Lal, John Quelch, V Kasturi Rangan
April 23, 2004

7.

Cases in Strategic Marketing Management: Business Strategies in Muslim Countries
Author name: John A. Quelch
May 05, 2000

8.

Business Solutions for the Global Poor: Creating Social and Economic Value
from: Jossey-Bass
January 09, 2007

9.

Brands vs. Private Labels: Fighting to Win
Author name: John A. Quelch, David Harding
October 25, 2008

10.

Readings in Modern Marketing
Author name: John A. Quelch
September 01, 2007