from: Charta/Triennale di Milano
Regular marked price: $22.00Discount Price: $17.16
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Type of bind: Paperback
Dewey Decimal Number: 629.2275
EAN num: 9788881585892
ISBN number: 8881585898
Label: Charta/Triennale di Milano
Manufacturer: Charta/Triennale di Milano
Quantity: 1
Page Count: 144
Printing Date: September 15, 2006
Publishing house: Charta/Triennale di Milano
Release Date: September 15, 2006
Sale Popularity Level: 609715
Studio: Charta/Triennale di Milano
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Editor's Notes and Comments:
Product Description:
In the 60 years since it zipped onto the scene, the Vespa scooter has become an icon of Italian culture, as recognizable as the Coliseum, pizza margherita and Pavarotti. It has been immortalized in La Dolce Vita and Roman Holiday and crooned about on the radio: Lunapop’s 1999 paean to the 50 Special translates 'School’s not going well, and I don’t have a girl / but I’ve got my Vespa.' On My Vespa: Italy on the Move is likewise a hymn to the sleek and stylish 'wasp-like' vehicle that buzzes along nearly every street in Italy and is for sale all over the globe, from Venezuela to Senegal. It features essays on the history of Vespa production and on the company’s vibrant advertisement campaigns, as well as a complete filmography of the scooter and countless photographs of riders on their own treasured models, including John Wayne, Gary Cooper and Jean-Paul Belmondo. Despite the great changes in global transportation since the Vespa was very first designed by aeronautical engineer Corradino D’Ascanio in 1946, the iconic scooter remains as popular as ever and remains one of the most recognized and beloved objects in the history of Italian design.
User popularity level:
Rated by buyers 
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I just bought a Vespa and it was great to learn the history of this fine company. Fun reading with lots of good art work.
Rated by buyers 
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This was a gift for my father-in-law and he loved it. It has great visual and written accounts of the Vespa. Great gift for anyone who is a fan of the scooter...
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