Type of bind: Paperback
Dewey Decimal Number: 650.12
EAN num: 9781932994261
ISBN number: 1932994262
Label: Time Inc Home Entertainment
Manufacturer: Time Inc Home Entertainment
Quantity: 1
Page Count: 176
Printing Date: September 20, 2005
Publishing house: Time Inc Home Entertainment
Sale Popularity Level: 593056
Studio: Time Inc Home Entertainment
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Editor's Notes and Comments:
Product Description:
Part entertainment and part 'how-to-succeed-in-business', this unique resource will offer powerful lessons in leadership, management, salesmanship...even chutzpah...for aspiring entrepreneurs and ambitious go-getters of all stripes, all pulled from the enormously popular TV show THE APPRENTICE. The book will explore key business lessons culled from the weekly episodes of the very first three seasons of the show. From lessons on effective selling (team Protégé's sucess in the Lemonade stand business, for example) to launching new ventures (Mosaic's bridal show triumph) to key management tips (team Net Worth's successful effort at Burger King), Lessons From THE APPRENTICE provides the real-life, winning secrets to sucess directly from the TV show that Donald Trump and the winning participants identity and illustrate on air in each show. In addition to the important business and life lessons from the who, the book will recount the fascinating moves which took place on tasks and in the boardroom in a series of entertaining sections titles' Boardroom Maneuvers', 'Winning Moves' and 'Fatal Errors'/ Out of these episodes are a gold mine of trips, skills and advice on how to make the right moves in the Boardroom and the business world. And fabulous never-before-seen photos of the cast and tasks will make for entertaining eye candy.
User popularity level:
Rated by buyers 
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For me, this book is the best of the lot. I've browsed Amy and Bill's books, read Carolyn's, and Trump: The Way to the Top...skipped Donald's real estate primers because...I'm not interested in real estate. And I have to say--this "workbook" taught me A TON about business basics, and plane old personal success. I think some of us need to hear "Grab life by the horns and give it everything you've got"... and, HOW exactly to go about doing that. This book hits the spot.
It's all about examples from the show, and I don't know about you, but I learn from examples best. It's not nostalgic, it's just basic business lessons...ones that I am surprised most business people don't follow.
Like, for example, Why it's important--and How to be a good listener during--brainstorming sessions. "Notice the body language and look on Bill's face when Katrina came up with dumbass ideas in season 1"...Well, ok, it doesn't exactly say that, but...you know what I'm saying. I actually used this in my department and was shocked at the good it did. My CFO has no idea The Apprentice is part of the reason our production budget is slashed by a third now.
As corny as it sounds, my recent promotion from mail room to management is, in part, due to this corny workbook. --I say corny because, um, there's an entire page dedicated to a colour photo of George's face. That's just creepy.
--Funny. But creepy.
I think this book is for people who like emotional attachment to what they're doing, examples spelled out for them, and lots of pep talks.
I also reccommend Carolyn 101.
Rated by buyers 
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I gave this book two stars because the book was a little boring and dragged on in some areas. The best information was in the margins and the quotes not really any of the information in the book. I have read: Carolyn, Bill, and Amy's books and I want to give this one a try.
This book is truly for The Apprentice TV lover but if you are looking for business advice this is not the book for you.
Rated by buyers -
It's difficult to believe that the very first Apprentice "interview" was aired on January 8, 2004. Donald Trump's signature table smack, pointing finger, and "You're fired!" pronouncement seem to have been in our cultural memory far longer. And you don't have to be a fan or avid watcher of the program to be familiar with it.
"Lessons" follows the format of the typical television show commemorative paperback. It's got full-colour photos and two episode lists that detail the tasks, project managers, team members, rewards, fatal errors, boardroom callbacks, and firees of the very first three "seasons." But of course, it offers much more than a mere superficial episode recap. The bulk of the book is organized by chapters that focus on the various aspects of business that were represented by the tasks: product development, sales techniques, leadership, time management, boardroom survival, etc. Each chapter uses Apprentice examples, both good and bad, to make a point. The pages are liberally decorated with words of advice from Donald, Carolyn Kepcher, and George Ross, as well as Marilyn DeVries, Linda Sawyer, RuthAnn Fry, Gene Simmons, George Steinbrenner, and Alan "Ace" Greenberg. The result is glitzy and not quite as in-depth as the analysis that was posted weekly on the NBC Apprentice web site during the third "season" (analysis that is shamefully missing from the current fourth "season" web page). These examples and recommendations provide interesting food for thought and a trip down memory lane for those of us who have watched every installment.
Copies of this book are destined to show up at yard sales and used book sales in a few years, but "Lessons" provides moderate enjoyment in the meantime. True Trump devotees will want to hang on to and savor their copies a little longer.
Rated by buyers -
I got into "The Apprentice" about half-way into the very first season and have been hooked ever since. There are so many dynamics going on in the show (such as short term goals, i.e. winning the assignment; relating to team members; and of course dealing with The Donald, and his side kicks George and Carolyn), that makes it compelling viewing all around. Don't underestimate the Donald's factor. For proof, check the oh-so-lame new Martha Stewart Apprentice show.... boring!!!
"Lessons from the Apprentice: Secrets to Sucess from the Boardroom to the Business World" (176 pages) is a high-end, glossy page book that takes you back to the very first 3 seasons of "The Apprentice". While the book is structured to offer "lessons", it really is a fun look back of what worked and what went horribly wrong in the teams various assignments. With 20-20 vision, many of the mistakes that the losing teams made were so obvious (Ivana dropping her pants to "sell" chocolate bars? Danny's "Triple Play" act to get people into Burger King? etc.). There are plenty of pictures and quotes from the Donald, George and Carolyn, but also from the various business executives whose company products were on the line, and in that sense, yes, the book offers lessons.
In the end, though, this is an irreverent look back at the very first three seasons of "The Apprentice", and a good one at that. In a way, it reminds me of the 3 (so far) Simpsons books that "dissect" the episodes. If you are a fan of "The Apprentice", you will love this book!
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