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Type of bind: Hardcover
Dewey Decimal Number: 612.82
EAN num: 9780979777707
ISBN number: 0979777704
Label: Pear Press
Manufacturer: Pear Press
Quantity: 1
Page Count: 301
Printing Date: 2008-03
Publishing house: Pear Press
Sale Popularity Level: 662
Studio: Pear Press
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Editor's Notes and Comments:
Brief Book Summary:
Most of us have no idea what's really going on inside our heads. Yet brain scientists have uncovered details every business leader, parent, and teacher should know--such as the brain's need for physical activity to work at its best.
How do we learn? What exactly do sleep and stress do to our brains? Why is multi-tasking a myth? Why is it so easy to forget--and so important to repeat new information? Is it true that men and women have different brains?
In Brain Rules, molecular biologist Dr. John Medina shares his lifelong interest in how the brain sciences might influence the way we teach our children and the way we work. In each chapter, he describes a brain rule--what scientists know for sure about how our brains work--and then offers transformative ideas for our daily lives.
Medina's fascinating stories and sense of humour breathe life into brain science. You'll learn why Michael Jordan was no good at baseball. You'll peer over a surgeon's shoulder as he finds, to his surprise, that we have a Jennifer Aniston neuron. You'll meet a boy who has an amazing memory for music but can't tie his own shoes.
You will discover how:
- Every brain is wired differently
- Exercise improves cognition
- We are designed to never stop learning and exploring
- Memories are volatile
- Sleep is powerfully linked with the ability to learn
- Vision trumps all of the other senses
- Stress changes the way we learn
In the end, you'll understand how your brain really works--and how to get the most out of it.
About the DVD The Brain Rules DVD, included with this book, is a lively tour of the 12 brain rules. You will experience firsthand Medina's rare gift for making science fun, accessible, and relevant. The DVD will take your understanding of the book to the subsequent level.
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Rated by buyers 
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Book Review:
Brain Rules by John Medina
What do we know for sure about the brain? Well, though scientists and researchers uncover new information and present new theories at a remarkable rate, according to developmental molecular biologist John Medina, there are twelve simple rules about the brain we know to be fact.
My favorites are Rule #1: Exercise boosts brain power; Rule #7: Sleep well, think well; and Rule #8: Stressed brains don't learn the same way. In addition, Medina offers the clearest reader-friendly explanation I've come across of the stress response and how stress damages our blood vessels, leading to heart attacks and strokes.
Interesting anecdotes from his personal life and clinical experience engage the reader and surround the cutting edge information presented in this inviting and page-turning "good read."
The book comes with an accompanying DVD that encapsulates the chapters in sound and moving pictures (see Rule #10: Vision trumps all other senses).
I recommend Brain Rules for the lay person and the health professional, to gain understanding about this most complex body organ.
Michael B. Roth, D.C.
Rated by buyers -
If you sell anything, need to persuade others, or desire career advancement, you must study this book. Medina's own attractive approach to serious science supports my belief that too many business speeches and presentations are counter-productive to the desired goals. When you want to make a point, convey a serious message and motivate others, you must attract them through the way their brains work. Don't be boring.
Rated by buyers 
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I think part of this book is practical advice, part of it is a little
superficial to me ...
Rated by buyers 
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This book is amazing in the fact that John Median makes tough hard science easy to understand, drawing easy to understand analogies and using anecdotes.
The very first chapter is imperative, in the fact it allows us to understand why exercise and especially aerobic exercise is paramount, he does not though say much about mental exercise, something I believe is equally significant.
The second chapter, survival is equally important it that it helps explain how the brain evolved. Thus, giving us a better insight as to why the brain functions in the manner that it does. This chapter is mostly used as a benchmark in helping explaining why we function in the manner that we do, which has mostly to do with how our earlier ancestors lived and their daily challenges.
Wiring- here John tells us how each of us is wired differently, how each of us thinks in a different manner, more at the unique assets of an individual. What is surprising is that each of us store things in different parts of the brain, therefore something such as language is stored in different parts of the brain for different individuals.
The rest of the book is interesting, but what is really nice about this book is that Medina knows how to write a book every now and then he will stun the reader with short stories, hence capturing and revitalizing interest.
Rated by buyers -
John Medina walks the talk! Knows how to grab attention. Well written, DVD supliment is interesting, the website, the slideshow on slideshare is brilliant. Working as a trainer I found the book very useful.
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