from: Butterworth-Heinemann
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Type of bind: Paperback
Dewey Decimal Number: 338.4791068
EAN num: 9780750685450
ISBN number: 075068545X
Label: Butterworth-Heinemann
Manufacturer: Butterworth-Heinemann
Quantity: 1
Page Count: 384
Printing Date: February 19, 2008
Publishing house: Butterworth-Heinemann
Sale Popularity Level: 710035
Studio: Butterworth-Heinemann
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Editor's Notes and Comments:
Product Description:
'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions yesterday and into the future.
Now in its second edition, this text has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation, religion-based attractions, HRM issues and heritage tourism. It also includes five new chapters looking at attraction sucess and failure, interpretation, school excursions, managing gardens and brand mannagement.
Divided into five parts, the book tackles the following topics:
* the role and nature of visitor attractions
* the development of visitor attraction provision
* the management of visitor attractions
* the marketing of visitor attractions
* future issues and trends
With contributions from around the world, 'Managing Visitor Attractions' is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
* Now in its second edition fully revised with five completely new chapters, including interpretation, attraction failure & success, and brand management
* Provides cutting-edge insight into the issues, principles and practices of visitor attractions
* Well-renowned contributors with a wealth of experience in the field
* New and classic international case studies from the UK, USA, Singapore, Australia, New Zealand, Greece and Canada
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