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Type of bind: Paperback
Dewey Decimal Number: 629.2222
EAN num: 9780873496339
ISBN number: 0873496337
Label: Krause Publications
Manufacturer: Krause Publications
Quantity: 1
Page Count: 160
Printing Date: October 31, 2003
Publishing house: Krause Publications
Sale Popularity Level: 687856
Studio: Krause Publications
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Editor's Notes and Comments:
Brief Book Summary:
Set against the backdrop of the muscle car era, MOPAR utilized marketing techniques that were youthful, hip, and bold leaving an incredible legacy that still excites automotive enthusiasts. Ad campaigns with eye-popping colors and cartoon mascots--never before has the automotive business seen engines used as marketing tools similar to the pavement-pounding Plymouth and Dodge machines of the late 1960s and early 1970s.
This richly illustrated presentation chronicles the mystique surrounding Chrysler's muscle cars and takes a look at how the marketing behind these cars made them desirable. Veteran automotive author Bill Holder, along with professional photographer Phil Kunz, has compiled this colorful, highly visual volume that commemorates this unforgettable era with numerous detailed shots of legendary vehicles and a generous helping of outrageous print advertising.
* Photographs of legendary MOPAR cars from the late 1960s and early 1970s * Rich illustrations show how the marketing of these cars made them desirable * More than 200 full-colour images from professional photographer Phil Kunz
User popularity level:
Rated by buyers -
It's hard to believe that a book with so many glaring errors could make it to print. Hey, nobody knows it all, but a Ford enthusiast could have probably done a better job. You would think that if someone was writing a book about a certain topic, they would research the information. Isn't that the reason we read books in the very first place... to expand one's knowledge? It is filled with some nice pictures though, just way too many mistakes.
Rated by buyers -
I was really excited when I purchased this book because the pictures are nicely laid out and show great detail. But there are so many errors it is tough to justify spending $24 on this book. It includes pictures of 1969 cars stating they are 1971??? Any mopar nut would know that from 50 feet away. Plus there are more errors where there is not enough space here to include. It is too bad because the book looks real nice but never judge a book by it's cover. The author could have any Mopar fan to proof read it and point out all the mistakes. Mopar fans are serious about Chrysler cars and know them inside and out.. Expensive picture book!!
Rated by buyers -
I recieved this book as a gift for my birthday with very high hopes. Sadly it appears the autors knowledge of Chrysler Muscle cars was obtained by driving past a few dealerships during the late 60's and early 70's!
It is possible to find an illustration that is incorrectly identified on at least 50% of the pages: numerous cars are given the wrong names, some that are correct are the right years, chrome parts are said to be painted grey, round emblems are called gas caps and it goes on and on!
The text is horrible also. A few lines seem to have come straight from someone that has never been near the cars: "For example, the Dodge Super Bee and Plymouth Road Runner had identicle bodies. The differences were in the way they were detailed, chromed and advertised." "You can belive that if you placed a 425-HP Hemi in a 1960's Road Runner that originaly came with a 318-cid, the altered car would be worth more-Much, Much more!" These are just 2 ignorant errors within 2 pages of the book!
Overll the book is not anywhere near the standards of Krause Publications books and should be avoided at all costs! Some of the pictures are nice but there are quite a few pictures of fogged lace paint jobs from the mid 70's that will make anyone who loves these cars recoil in disgust.
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