Type of bind: Paperback
Dewey Decimal Number: 330
EAN num: 9780804731652
ISBN number: 0804731659
Label: Stanford University Press
Manufacturer: Stanford University Press
Quantity: 1
Page Count: 324
Printing Date: 1997-09
Publishing house: Stanford University Press
Sale Popularity Level: 716939
Studio: Stanford University Press
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Editor's Notes and Comments:
Product Description:
Told for the very first time this is the complete story of the puzzling decline and fall—in the midst of a huge automotive boom—of one of America’s most prestigious automobile manufacturers
User popularity level:
Rated by buyers -
I have owned several books of antique automobiles, including Packards. This book is about the company itself and what lead it to its precipitous decline after WWII.
It is very readable and informative. It is one thing to read tables of sales and changing positions in the marketplace among brands, which are available in automobile encyclopedias. This book, however, explains WHY things happened. For instance, I did not know that in 1953 Ford decided to be No.1 at any cost. Ford's deep pockets were used to buy market share. GM did the same. This created a serious problem for all the independent producers, none of which were as efficient as GM or Ford.
I liked the book a lot.
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