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Type of bind: Paperback
Dewey Decimal Number: 625.19
EAN num: 9780760315965
ISBN number: 0760315965
Label: MBI
Manufacturer: MBI
Quantity: 1
Page Count: 96
Printing Date: 2003-09
Publishing house: MBI
Sale Popularity Level: 809657
Studio: MBI
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Editor's Notes and Comments:
Product Description:
This addition to MBI's successful 'toy train' installments in the Enthusiast Colour Series examines how Lionel for the last 25 years has weathered increased competition, survived numerous ownership changes, adopted improved production techniques, and utilized computer technology to remain an American icon. From the auspices of cereal giant General Mills, to be the sometimes criticized but always pragmatic ownership of Richard Kughn, and finally on to the formation of Lionel LLC, the last quarter-century of Lionel's business and products are examined in detail.'
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