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Type of bind: Hardcover
Dewey Decimal Number: 338.4791
EAN num: 9780471540670
ISBN number: 0471540676
Label: Wiley
Manufacturer: Wiley
Quantity: 1
Page Count: 240
Printing Date: January 31, 1992
Publishing house: Wiley
Sale Popularity Level: 1015752
Studio: Wiley
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Editor's Notes and Comments:
Product Description:
The global significance of tourism as an economic, environmental, and social force has never been greater. Modern methods of transportation enable growing numbers of people to travel to almost any area of the world; in the developed world, travel is now regarded as a right, rather than a privilege.
Based on proven marketing principles, Marketing Tourism Destinations defines tourism and its 'product' and examines the nature of tourist businesses, with an emphasis on planning for tourism development. Comprehensive, readable chapters discuss such topics as:
* Regional goal and strategy formulation
* The strategic marketing planning framework
* Environment and resource analysis
* Target marketing and regional positioning strategy
* Regional marketing mix strategy
and more, with cases and examples applicable to different parts of the world.
From its thorough introduction, through each extensively referenced section to the final summary chapter with its valuable recommendations for regional tourism organizations, Marketing Tourism Destinations is an important step forward in the literature of tourism marketing and planning.
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