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Type of bind: Hardcover
Dewey Decimal Number: 338.76634209417
EAN num: 9780470120521
ISBN number: 0470120525
Label: Wiley
Manufacturer: Wiley
Quantity: 1
Page Count: 288
Printing Date: October 05, 2007
Publishing house: Wiley
Sale Popularity Level: 311463
Studio: Wiley
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Product Description:
A perfectly poured history of the world's greatest beer
For millions of beer lovers the world over, a properly poured pint of Guinness Stout is as close to perfection as beer gets. Each year, fans of the legendary grey liquidation enjoy two billion pints of the beer known for its distinctive creamy head and rich drinkability. Ireland's most famous export, Guinness Stout - and the people who have brewed it - hold a unique place in the history of beer, business and Ireland itself.
They say that good things come to those who wait. When you wait on a perfectly poured pint of Guinness Stout, you know you're getting something good. It's more than just a pint of beer; it's a mouthwatering visual presentation of the quality and taste you're about to enjoy. And millions wait patiently for their pint every day. To find out why, famed beer and beverage writer Bill Yenne talks to everyone from Guinness's master brewer to typical pubgoers about the beer they hold dear. Whatever magic makes it so delicious, it's powerful enough to soothe the souls of beer lovers from Dublin to Boston to Buenos Aires to Lagos, and everywhere in between.
But Guinness is more than a delicious beverage, it's also the name of a remarkable family of brewers and entrepreneurs whose story is worthy of legend, and who occupy a prominent place in Irish history. In Guinness, Yenne traces the 250-year tale of the family and its namesake beer. Beginning with Arthur Guinness, the entrepreneur patriarch who very first began brewing at St. James's Gate, Dublin, in 1759, the story follows succeeding generations of the Guinness family through the years. Yenne follows not just the fortunes of the family Guinness, but also the development of the brand and the beer - from Arthur's earlier porter to the beer that is enjoyed in 150 countries today.
Praise for Guinness
'Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer enthusiasts all the information and education necessary to take beer culture out of the clutches of light lagers and back into the dark ages. Cheers!'
-Sam Calagione, owner, Dogfish Head Craft Brewery and author of Brewing Up a Business, Extreme Brewing, and Beer or Wine?
'Marvelous! As Bill Yenne embarks on his epic quest for the perfect pint, he takes us along on a magical tour into the depths of all things Guinness. Interweaving the tales of the world's greatest beer and the nation that spawned it, Yenne introduces us to a cast of characters worthy of a dozen novels, a brewery literally dripping with history, and-of course-the one-and-only way to properly pour a pint. You can taste the stout porter on every page.'
-Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
User popularity level:
Rated by buyers 
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The perfect pint of Guinness takes exactly 119.5 seconds to pour. However, you would be hard-pressed to recount even a fraction of the Guinness story within that time frame. Spanning 250 years, it is a tale of dedication, pride, craftsmanship and innovation. Bill Yenne offers a detailed, affectionate look at the history of the family and its product. He passionately pursues the Holy Grail of the stout world, the perfect pint of Guinness, and recounts the trials and tribulations that the company experienced over the centuries - revolutions, World Wars, cold wars and crises. getAbstract advises quality connoisseurs, innovation enthusiasts and history buffs to pull up a seat at an Irish pub, and experience world events in Guinness' signature grey and white. Those who enjoy a happy ending can rest assured that the company has one thing in common with its famous product: The cream always rises to the top.
Rated by buyers 
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This a great addition to any Guinness Enthusiast's collection!! It's a very informative book with lots of great pics!!
Rated by buyers 
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I think it is a challenge to write a compelling book of history but by selecting a subject like beer, and an internationally respected brand (Guinness), Mr. Yenne virtually assured his publisher a popular best seller.
Guinness is approaching its 250th anniversary; few companies in any market can boast of such longevity, successfully project itself in today's global marketplace and most remarkably, preserve so much of its heritage and positive image.
Several customers have already provided their comments about this book and I share most of their opinions. The Guinness family, the continuous growth and transformation of the company, the social and political impact of both on Dublin, Ireland, Britain and the brewing industry are all discussed in a flowing, seamless and easy-to-digest narrative. I did find the extensive recounting year by year of barrels, hogsheads, gallons, pints, half-pints, etc. a bit pedantic. However, this was only a minor distraction. The reason that I did not rate this work between four and five stars (which I think the story warranted) is because of the egregious manner in which the publisher, John Wiley & Sons, proofed the content of this book before printing. I found more than two-dozen errors ranging from the wrong verb form ("to incorporated" instead of "to incorporate"; pg. 52), multiple prepositions (" .... applied to brewing science by only in a handful of laboratories ....."; pg. 60) to what seems to be a purely ignorant use of the English language ("Back in Ireland, John married Jane d'Esterre, the widow of a Protestant activist who had been killed in a gentleman's dual with nationalist David O'Connell" pg 31). And, I have to admit, I scanned significant portions of this book so likely missed other errors. Perhaps the proofreader was working with a PowerMac Dual when he checked this work?
The final irony is to be found upon turning the opening page of the book and discovering that Wiley appears to proudly display a logo indicating that this book has been published during their bicentennial year. Yep, 1807 to 2007. The theme of this book is the consistent quality of Guinness' product year-on-year, around the world. Wouldn't one expect a publishing house to see grammar quality as Job 1?
Rated by buyers -
I just love the cover!
How often does one wait for a writer to confirm what we already know. I knew Guinness beer was magical, and Author Bill Yenne confirms it in his new book. This easy read is a must for anyone with an interest in beer, or the Guinness company. "Guinness" takes you from the simple beginnings of Guinness brewing at St. James Gate in Dublin, Ireland, through it's 250 year history.
Read about the Guinness brewing family, and their relationship to beer and modern Irish history. Consider the observations of the Guinness world "Travelers" of 100 years ago, and the rattly thing in today's can of Guinness, simply called a "widget".
This was a fun book for me. I must admit, I believe in the perfect pint, and this seems like the perfect book.
Rated by buyers -
This is an excellent story of the development of a business over a period of more than two centuries. It's a fascinating read whether you're interested in the brewing of beer or in adapting a business to changing times and situations.
In addition to brewing one of the great beers of the world, Guinness also proved adept at developing markets and distribution systems, marketing their beverages in changing times, adapting products to the realities of markets, and using technology to improve both products and distribution.
Brewing was an industry that could achieve economies of scale before the Industrial Revolution. The Guinness family understood that. But they also understood that achieving great scale was worthless if you didn't also develop markets where people could drink your product and distribution systems to get it there.
Throughout the history of the firm, Guinness has been willing to adapt products to the need of the market. India Pale Ale, for example, was a hoppier product and one higher in alcohol content than other products so that it would withstand the ocean voyage to India. When lagers became popular, Guinness began producing lagers.
The story of Guinness, like the story of every successful and long-lived business is a story of good decisions and bits of good luck. It was a good decision, for example, to make a strong effort to establish Guinness as a brand in the days when the more dominant brands were local bottlers.
But luck also kicked in at various times in the company's history. In England in the 19th Century most pubs were "tied" houses, meaning that they were tied to a specific brewery. But since Guinness had no tied houses of its own in England, it could be a "guest" brew at the pubs of many different brewers as well as at the pubs that were not tied to any brewery. The result was wider distribution and brand awareness than could have been achieved through any wise strategic decision.
This would be a better book for the business reader if Yenne were a better business writer. He takes the firm's statement that they didn't pay attention to marketing and distribution until the middle of the Twentieth Century at face value. But the book describes a very different reality.
The book describes Guinness paying attention to distribution much earlier than other brewers or, indeed, other businesses. We see them paying attention to what we would call their brand as far back as the Eighteenth Century with an intensity that's more like a modern business.
In addition to the story of Guinness the company, there are wonderful bits of history here. As you read along you can't help but learn about the relationship between Ireland and England and about the impact of world events on commerce.
Want a picture of a different age? You'll find out that when World War I broke out, Guinness not only held the job of every many who went to war, they also paid that man a half salary while he was in service.
Want an idea of how the temporary can become permanent? You'll learn that England put in pub closing laws during World War I designed to get workers home early. But those laws remained unchanged until the dawn of the subsequent century.
Want a sense of déjà vu? You'll read about how Guinness saw the developing market in the US as a place where rapacious businesses routinely produced shoddy goods and infringed on trademarks, much like what you hear Americans saying about the Chinese today.
Want an idea of how far-away events can affect a global business? When the US enacted Prohibition in 1920, the entire, up-till-then-growing US market disappeared along with a big chunk of Guinness' revenue.
There are things that could be better. Sometimes the author gets to running down lists of relatives and connections that remind me of all those "begets" in the Bible. When you hit one of these dry passages, skip it and move on. You won't miss anything important.
And the author likes to drop technical terms into the story without defining them or telling us why they're important. When discussing the building of a brewery railway, for example he mentions the purchase of a "0-4-0" locomotive. I doubt that many readers know what that is or know that it's a good choice for a tight space.
The bottom line, though, is that this is an enjoyable book, whether you read it because you're a beer lover and want to know about some of Guinness' technical innovations, or whether you're a business person learning lessons from a company that's been successful longer than most companies have been around, or whether you just like to see history through a different glass.
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